![]() Showing that other people are invested in your skills and trust your work can help to reassure new clients or employers that you really are as good as you say you are. Linking to existing pieces of work that your previous clients are currently using further demonstrates your prowess as a professional. These testimonials add a level of trust, reassurance and authenticity, further proving your experience and ability to produce top quality work. Why should anyone just take your word for how great you are? Direct quotes from your clients act as reviews of your services and can be published on your site. If you have worked with a well-known company or brand, it’ll add more weight to your skills. This tells potential new clients that you have been trusted to do important work before and shows you have a track record. Show offĭesigner Julie Bonnemoy has a parallax background showcasing her big-name clients (Image credit: Julie Bonnemoy)Īnother way of proving your pedigree is to show off your previous clientele. Google also loves video, as do visitors – a short, engaging video could help keep people on your site for longer. Using website builder or platform to build an online portfolio can make it easy for anyone to navigate your graphic design work and learn more about you. Always keep your posts relevant and linked to what it is you do, as that’s why people are looking at your site to begin with. Follow these steps to build an adaptable, versatile portfolio to achieve your graphic design goals: 1. Google loves fresh content, so a great way to improve the search ranking of your site is to keep it up-to-date through a blog. Not every web host is the same so choose carefully to avoid a slow site. Choosing a suitable hosting package that allows for fast page-load speeds is crucial to the success of your website. The average person waits less than three seconds for a page to load before abandoning the website altogether. Creativity is all about originality and sometimes people are put off by faceless, corporate websites. Add a bit of personality, perhaps with a good headshot of yourself, to let them know you’re a real person with your own style and identity. When visitors are looking at your website, they want to know who you are. This is a highly navigable and easy-to-understand format that appeals visually.Jessica Walsh put herself front and centre for her &Walsh website (Image credit: & Walsh) ![]() The user also knows what kind of project they are about to view thanks to labels with client names and project types right there. ![]() Heather Shaw’s portfolio, above, works because each project is so different, but the color overlays give the homepage a connected feel. It’ll keep your homepage cleaner with a consistent look and style for different sections of the website, ensure that one page isn’t too heavy and slow to load, and provides an opportunity to highlight something about a project before the click. ![]() Using interesting color overlays on preview image links can be a visually engaging way to encourage clicks to individual projects. The answer might be to partially obscure the work. How do you preview work or project sections in a way that will entice users to actually click through? While it is mostly used for photographers, you can still create your portfolio here with your design projects. You can also use Viewbook to sell your products online. These templates are optimized for fast load time and cross-platform uniformity. Website making consists of two extremely important factors coding and design. Fotomat is a portfolio builder that provides a collection of clean and uncluttered websites. The solution was a logo with few elements which represent the concept of art combined with the sea. One of the most challenging things about creating a portfolio is the homepage. The challenge was to use a branding process to redesign its logo, keeping the essence of the entity and all that it means. Heather Shaw’s portfolio works because each project is so different, but the color overlays give the homepage a connected feel. (How’s that for creating something you can update quickly?) Split-Screen Patterns With big “art” for projects, completed jobs are the focus, rather than creating something completely new. The other things that are so nice about this portfolio style are that as a designer you don’t have to come up with something completely new to show off your work. Plus, the slide element encourages left-to-right scrolling with partial headlines from other projects. Subtle cues help users understand elements of the portfolio, such as small numerals above the headline, and the date below. One of the first steps to becoming a freelance graphic designer is to decide what kind of projects and clients you want to work with. It’s beautiful and simple and what’s most impressive is the room each project has to shine. Robin Mastromarino’s portfolio looks like a website for a bar or fashion designer or professional athlete, depending on which part of the slider you view first. One of the biggest trends in portfolio design is crafting a portfolio that looks like another type of website altogether. …as a designer you don’t have to come up with something completely new to show off your work
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